In this segment, I focused on completing my initial draft on Shorthand and user research interviews.
I used the sketches I created for Part 1 to develop the material and images for my ShortHand draft. I tried to incorporate the changes from the feedback I received on the assignment as well as include additional elements that improved the visualizations.I realized that some of the initial sketches did not translate as well digitally and needed to be modified. I used ShortHand to create my final project. I also used Canva and Flourish for different elements of the final project. The present draft is only the wireframe for the final project and will undergo changes as suggested by my user research interviews.
The link to my Shorthand draft is here :https://preview.shorthand.com/QHEal0PKgtpkTEDV#article
There were 3 main things I included in my research interview:
1) Women: Since my subject is on women in leadership my target audience included women. I hope to use the project to encourage women to pursue leadership roles in various fields. It is also intended to create awareness among women about the disparity that exists in wages and leadership positions.
2) Organizations: The other audience for my project is organizations and firms. It is to show case the root causes of the disparity in the workplace. It is also intended to push the organizations to undertake initiatives that increase women’s participation at all levels of the organization and reduce the wage gap between the genders.
3) General Public: While the project is focused on discrimination and inequality in the workplace, I believe, even the general public would be a potential audience for this project as it brings forth the effect of disparity in treatment for women and speaks to the need for a change in mindset when it comes to the progress of women.
When I considered the individuals I wanted to interview, I wanted to ensure I had a wide range of age, genders and economic backgrounds.
Age: The difference in age ranges was to see how the age gap would change the views to the matter included as well as the change in perception to the visualizations used and color schemes. I have also included some newer elements like infographs and background images, I want to see how they are received by people of different ages.
Genders: I want as wide a gender representation as possible for this project as the entire project is based on gender discrimination in leadership roles. It would be great to see the contrasting views to the material and visualization for different genders. My earlier interviews have also made me realize the views on color schemes, data type, and further suggestions vary between genders.
Economic Background: Having people who come from a variety of economic backgrounds, education levels, and job profiles would help me identify the change in focus for different audiences. This can dictate how I can modify my project to best serve my target audience.
1) Informative:
2) Visualization:
3) Overview and Extra:
A- A young female student, who commonly works with data and if familiar with the different presentation styles. She comes from an economically challenged background.
B- A stay at home, mid aged women who is not well versed with data presentation or the subject of the project.
C- A Mid aged man who works in the financial sector in a mid-sized company and common makes presentations for the firm.
1) Informative
A:Yes
B:Yes
C:Yes
A: The subject is about women’s leadership
B: It speaks about women’s equality, women’s leadership , the image helps emphasize the point
C: Women can lead both men and women.
A: Yes, it information is clear and easy to follow, but I would include more information for each of them
B: I find the information enough, but I would have liked the use of bulletins.
C: I like the information, but I would include information about their present titles under their names and then have the information be more chronological.
A: I like the representation across various fields.
B:I would like to see a couple of lines explaining the findings in each chart.
C: I think the charts focus on the representation of women in different fields, but I would prefer to see one graph at a time to prevent the distraction for the rest.
A: I think it speaks to the position of women in the society
B: Generally, seems to speak to the place of women.
C: It talks about the place of women in the corporate world
A: The image with the subtitle is very powerful and clearly speaks to the causes of disparity.
B: It is clear and easy to follow. It is about the reasons for the disparity
C: The titles are well used with the background images.
A: Yes
B: Yes
C: Yes
A: Yes, but I would ensure to start every sentence with a verb and add appropriate background images. I would also have them one under the other and not side by side.
B:Yes, I think you should use simple and clear language for the actions
C: Looks good
2) Visualization:
A:I really like the Sub-title 3 graphic it is very well tied with the subject.
B:I would change the graphic used for Sub-title 2 since it is not adequately representing all women.
C:I think they look good but it would help to reduce the overlay slightly so that the images are clearer.
A:Yes, I think they are appropriate but too pixelated
B:I would have a slideshow with multiple images showing the women at work
C:I like the selected images.
A: I would use the same chart type but standardize the scale being used to ensure people do not have to keep looking at it.
B: Yes, I think they are easy to follow, I like the break in the background and the use of different colors is attractive.
C: Yes, but I think a stacked column chart which showed women participation as a part of a whole would be more impactful.
A: No, I find it hard to see the change and difficult to link with the text
B: No, I would include a line of text what would help connect the infographics to the text
C: I can follow the graphics but I would have them stationary instead of on a scroll.
A: Yes, I find it more comfortable to read
B: Yes
C: I think either of the backgrounds can work.
A: No
B: No I think it would emphasize on the stereotype
C: Yes it makes it easy to distinguish especially with the infographics that a quick to change.
3) Overview and Extra:
A:I like the flow of the topic, I find is easy to follow
B:I think it would help to have an additional subtitle before the examples to tie it all in.
C:I would add a conclusion to bring it together
A:No, I don’t think so
B:No
C:The conclusion should be included and should speak to the benefits to the society